For as long as I can remember, I have always loved media. I knew from the time I was 7 years old that I would one day own a media house. I didn’t grow up in a wealthy household, however my parents always encouraged my siblings and I to be the best that we could ever be. I started “Sema” in 2010, at that time it was an online radio station. I used up all my savings to get a website and bought a microphone and two computers. I then converted my dining room table into a studio. Even though I didn’t have the budget to have a big radio station, people still listened to my station. None of our listeners knew that my presenters would come to my house and host their shows from my dining room table. The popularity of the station got so big that my website crashed. I was, happy, overwhelmed and shocked at the same time because I didn’t expect such a huge following. After seeing the demand, I really wanted to get a frequency for the station, unfortunately, I didn’t have the money for that, so I started knocking on doors to get investors. I knocked on every door that anyone could imagine. Every NO I got motivated me to knock on the next door until I got a yes.
HOW DID YOU MAKE IT HAPPEN : I live by this mantra; “Knock until the door gives way.” Remembering the story of a certain man in the Bible who had a visitor at night. Having no food to offer him, he went to his neighbor’s house to borrow bread. But the neighbor refused to open the door. The man kept knocking until the neighbor realized that he couldn’t get any sleep because of the constant knocking at the door. So he finally opened the door and gave the man some bread. Most of the time when we knock on a door, if it doesn’t open we tend to give up. But I have learned through several experiences that with persistence and consistence we can never go wrong.
BIGGEST CHALLENGE STARTING OUT ? Lack of finances. I didn’t grow up in a rich family, therefore I had to work even for 20 hours a day to get money for capital.
YOUR ROLE MODEL: Honestly I have a couple because different people inspire me in life in different ways: Donald Trump, Sean John Combs, Richard Branson, to name a few.
VISION FOR YOUR FUTURE : I know Sema Radio TV will be a force to reckon with in African media, I know my PR and creative business strategy services will be sort after by even more people, I know my relationship with God will be even stronger because without him I wouldn’t be where I am, and I know my foundation will help many children across Africa.
ADVICE FOR GIRLS:
On ACHIEVING YOUR DREAMS
It takes six months to make a Rolls Royce and 10 days to make a Toyota. Most people chasing their dreams don’t see the bigger picture, they just see the silhouette. Good things take time, therefore don’t give up and believe in yourself. What causes a man/woman to approach investor 401….when the other 400 said NO? I have been rejected so many times, but I always move to the next with a positive attitude, because without a NO there will be no story, without a NO I wouldn’t have pressed on. I learnt more and became more when I failed or when I was rejected than when I was successful. I prayed more, leaned on the word more, introspected more in failure than in victory! Never say die! Never dare cry! But sharpen the game with each NO!!! I did not give up!
For GIRLS IN MEDIA
Ladies are often scared about chasing their dreams. This is because for a long time men have been handling the big jobs and starting companies. But the fact is 9.1 million businesses in the US are owned by women. You playing small does not serve the world, there is nothing enlightening about shrinking so that other people won’t feel insecure around you, we are all meant to shine just as children do; it’s not just in some of us, it’s in everyone. And as we let out our own lights shine, we unconsciously give other people a chance to do the same. As we are liberated from our own fear, our presence automatically liberates others.” – shine bright like a diamond and be the best you can be!!
my next day will be every night.
ADVICE TO YOUR TEENAGE SELF:
Save money, no matter how little.