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COLETTE SOL USA
The Colette Sol brand evolved out of one woman’s heart of compassion for improving the lives of young women around the world, particularly those impacted by human trafficking. Originally founded in the Netherlands, Colette, our founder, and her sister Miranda began designing beautiful, handmade shoes to raise awareness and financial support for organizations leading the global fight against trafficking. Since its inception in 2012, the Colette Sol brand has gained a loyal customer following in the European fashion market with a strong reputation for elegant, durable, and extremely comfortable shoes. Now, Colette is excited to finally offer her shoes to U.S.based customers under the brand name “Colette Sol USA” as of mid-2014.
Tell us the story behind Colette Sol USA
Several years ago, our founder Amanda Wengerd and her husband, were on a trip to Greece and Bulgaria and were shocked to learn first hand about human trafficking and just how huge and global the issue really is. Amanda felt immediately that she couldn’t stay silent on this issue. She was then introduced to Colette, a footwear designer who was focused on raising funds for women’s advocacy groups and the two knew immediately they wanted to work together to bring Colette Sol USA to life as a way to raise funds and awareness for the issue of trafficking.
What does the name Colette Sol mean and what is its origin?
Our designer’s name is Colette and Sol is her maiden name. She decided to use her maiden name instead of her married name when her father passed away. Founding the brand alongside her sister, this became a great way to honor the family name and keep it alive since there were no brothers to continue the name. It’s also interesting because, Sol is the Latin name for Sun. Our designer is inspired by sunshine and color. So really, it’s also a fun way for us to show what inspires us.
What is your organization most passionate about?
We are passionate about helping women that have been caught up in human trafficking and to educate future generations so that we can help keep this problem from growing!
What is the “ spark” behind Colette Sol USA that has made your brand so successful?
Our shoes are gorgeous, the minute you touch them you will understand that this is a quality of product and materials that you just don’t find anymore. The beauty of it is, everyone has to buy shoes, everyone! Why not treat yourself to a pair that will not only last forever but look and feel great all while helping support those fighting against human trafficking?!
What do you want Colette Sol to be known for?
We’d love to see our brand become the standard for gorgeous, yet comfortable footwear that also helps to helps women in what is one of the biggest global issues of our time.
What is your message to girls on self-esteem?
There is so much negativity out there. We are bombarded with impossible standards and edited versions of reality from social media to marketing to film and tv. Colette Sol USA feels that it’s crucial to get out in the world and help others, once you see what positive actions can do, it’s much easier to feel good about yourself. And positive attitudes are infectious!
How do you live life beautifully?
It’s all about living with intention. Each time we put on a pair of our shoes we remember our cause and that gives us the focus to start a difficult conversation or help someone else. Living beautifully is about making every moment count and feeling good while you’re doing it. Choosing quality over quantity and appreciating beauty wherever you find it, is equally important in every aspect of your life, whether it’s your relationships, the choices you make, and what products your buy.
What inspires your organization?
It’s tough to feel sad or unmotivated when you’re surrounded by bright color and sunshine! These are the things that give us the energy to keep at it!
Why is the notion of giving back so important to your organization?
Giving back is a huge part of who we are. We believe that those who can help others should do what they can or inspire others to do the same. It’s so much easier today to be an educated consumer and make sure that the dollars you spend are doing work to build something good, whether it be safe and clean working environments, fair wages, or giving back to the community in some way.
What is your vision for the future of Colette Sol USA?
We would love for women everywhere to look and feel amazing in Colette Sol USA Shoes and bring that energy to inspire others to get involved in the fight against human trafficking. Education is essential and sometimes you just have to start by talking about it!